Suppose you’re old enough to have played video games in the 90s. In that case, you know what I’m talking about: fantastic scenarios made of not-so-tiny pixels and incredible adventures in 2D — young millennials were having the time of their lives.
Now, let’s take a look at video games nowadays: immersive 3D experiences, Augmented Reality, Virtual Reality… we have come a long way since the nineties!
Why 3D content is so fascinating, and why is it so valuable for your marketing mix?
It’s just a matter of time before 3D content will be the norm, and the users will demand this technology more and more. …
That feeling of being in a crowded stadium cheering for your team, your face painted with their colors, and waiting outside the locker rooms to meet your idols.
Isn’t this a crucial part of the whole sports experience that people look forward to, no matter which sport they love?
Of course, these days, when stadiums are closed, and supporters need to watch matches from home, it could be these amazing on the side experiences are set aside for a while.
But it doesn’t have to be like this: thanks to Augmented Reality technology, it’s easy to give supporters and sport enthusiasts the engaging experiences they’re asking for. …
One of the perks of using Aryel’s platform is the possibility to create custom augmented reality experiences quickly and easily. But there is another essential factor to consider when it comes to marketing: the opportunity to set KPIs for the campaigns and measure the ROI.
The purpose of any business should be to earn and increase revenue. By measuring short-term goals and return on investments, companies can improve the chances of achieving those goals. At the same time, the results can be used to guide the decision-making process.
Knowing what works with your audience (and what doesn’t) is the best way to boost sales while saving time and money. At Aryel, we know it well. That’s why we integrated a proprietary reporting system to help marketers and CMOs in their journey. …