Don’t turn your nose up at this; games are not for kids anymore! We’re going to prove to you how gamification can be a significant *game-changer* for your business (ah ah!).
With gamification, we mean the introduction of game mechanics, behavioral elements, and design techniques in non-gaming contexts. In short, it involves taking those elements that trigger achievements and competition, and applying them to different things, in this case, your business.
It can consist of giving points and badges (most basic game mechanics) for completing some tasks. …
Anyone who used Google at least one time knows that the big G algorithm uses various processes to rank hundreds or thousands of sites in a snap. When users google something, an algorithm provides a list of websites that match their search, which are chosen and ranked based on relevance and popularity.
Getting a good ranking on Google can be challenging for small companies, but this is crucial to make people find them and increase their brand awareness and, of course, sales.
Local SEO can help reach these goals: when users look for keywords and a location, Google suggests the more popular businesses nearby — it’s easy to understand why it is so important to be among the firsts results the algorithm shows. …
Doesn’t matter if they have the shape of little mushrooms, cherries, or holy water (not to mention the bottled fairies, of course); everyone loves power-ups!
That’s why we worked hard to equip our AR marketing platform with the most amazing Power-Ups, to give you the smoothest workflow experience and, of course, to make it even more… powerful!
Why are Power-Ups so important to bring you campaigns to the next level? …
One of the most remunerative industry is, not surprisingly, the entertainment one. After all, humans like to be entertained and love games.
But, as we often stated, they also love to interact with what they’re experiencing — so, what if we tell you that AR is the next big thing in interactive entertainment?
Not only for video games, of course, but AR can be a game-changer also in the movie industry, giving the audience a 100% immersive experience when sitting on the couch or at the cinema.
Since their first appearance, video games have evolved impressively, giving users an experience that is every year more realistic and engaging and making up 26 percent of all media consumption hours (source: ericsson.com). …
Suppose you’re old enough to have played video games in the 90s. In that case, you know what I’m talking about: fantastic scenarios made of not-so-tiny pixels and incredible adventures in 2D — young millennials were having the time of their lives.
Now, let’s take a look at video games nowadays: immersive 3D experiences, Augmented Reality, Virtual Reality… we have come a long way since the nineties!
Why 3D content is so fascinating, and why is it so valuable for your marketing mix?
It’s just a matter of time before 3D content will be the norm, and the users will demand this technology more and more. …
That feeling of being in a crowded stadium cheering for your team, your face painted with their colors, and waiting outside the locker rooms to meet your idols.
Isn’t this a crucial part of the whole sports experience that people look forward to, no matter which sport they love?
Of course, these days, when stadiums are closed, and supporters need to watch matches from home, it could be these amazing on the side experiences are set aside for a while.
But it doesn’t have to be like this: thanks to Augmented Reality technology, it’s easy to give supporters and sport enthusiasts the engaging experiences they’re asking for. …
One of the perks of using Aryel’s platform is the possibility to create custom augmented reality experiences quickly and easily. But there is another essential factor to consider when it comes to marketing: the opportunity to set KPIs for the campaigns and measure the ROI.
The purpose of any business should be to earn and increase revenue. By measuring short-term goals and return on investments, companies can improve the chances of achieving those goals. At the same time, the results can be used to guide the decision-making process.
Knowing what works with your audience (and what doesn’t) is the best way to boost sales while saving time and money. At Aryel, we know it well. That’s why we integrated a proprietary reporting system to help marketers and CMOs in their journey. …
With the 63% of online shoppers claiming that AR can actually improve their shopping experience (source: eCom Dash), it isn’t surprising that more and more CMOs of the leading brand in the B2B and B2C industries are ready to bet on the benefits AR can bring to their marketing mix.
Here we listed the 4 ways brands are using AR to improve their marketing mix performances. Enjoy!
When you’re a CMOs, you know that customers want to know everything about your product within the shortest time possible.
What’s better than actually show them what you have to offer instead of merely telling them? …
In the B2B field, flyers, brochures, and Powerpoint presentations are still a considerable part of the sales process when it comes to introduce the products or services to potential buyers.
But how to stand out in a market which is more and more competitive and crowded, and successfully present a brand engaging the right audience and finalizing sales?
Think about fairs: of course, these scenarios are a huge opportunity to meet potential interested buyers and are a considerable effort in terms of costs.
Furthermore, what about online events and presentations? In these times, in which digital experiences are taking over the physical ones, more and more events are taking place online. …
Think about this pretty standard shopping experience: you’re in this fancy hi-tech store, willing to buy the newest smartphone on the market. What if you could choose your model and walk out the shop, knowing technology allowed you to pay for your smartphone without even going to checkout?
We are not in a sequel of some famous movie about time traveling in the future; the fact is, the future is already here, and it’s called phygital experiences.
Phygital is expected to become the new key-word in the marketing field, and it’s the merge between the word physic (i.e., …