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So, you decided that what your business needs is AR Marketing, but you’re not sure where to start to create your first campaign with Aryel? No worries, we got you covered.

In this article, we will have a step-by-step overview of how to create an AR campaign with Aryel in…

Everyone knows Augmented Reality, but have you ever considered how this technology could help companies and firms in the construction and architecture fields?

If you have read one of our articles about WebAR in the past, you already know how many industries could benefit from Augmented Reality, and today is…

2020 was a black year for tourism: according to UNWTO, international tourist numbers dropped down to 65% in the first six months, and this massive drop in global travel demand translates into a loss of 440 million international arrivals and about US$ 460 billion in export revenues from international tourism.

Have you ever played Pokemon Go? If yes, you know that it is a game based on geolocation AR experiences: when you reach a specific place in real life, the algorithm triggers the experience, making a certain Pokemon appear.

Location-based AR is a powerful sub-form of a markerless AR system…

According to this report, the fashion industry is worth $759.5 billion when we look at the e-commerce market, and it’s predicted to be worth over $1.002 trillion by 2025.

Statista reports an overall increase in e-commerce penetration from 46.6% this year to 60.32% by 2024.

Standing out from the competition and offering unique services can be hard for web agencies and studios who want to attract new customers, improve credibility and appear as leaders in their field.

If you work in a web agency or own one, you know that this is sometimes challenging because…

Up from $483B in 2020 to $511B in 2021 — and with an annual growth rate of 4.75% worldwide. What are we talking about? The beauty industry, of course!

Including makeup and skincare, the beauty industry is expected to exceed $716B by 2025 (source:, thanks to the expansion of…

Do you know what makes AR experiences really cool and realistic? When 3D models don’t simply levitate in space but stay anchored on a surface, like in real life. Gravity, you know.

In this article, we will have a step-by-step tutorial of how to start with WebAR Surface Tracking on…

In the context of the low-touch economy like the one we’re facing as a global community, the roles of e-commerces and digital experiences had an incredible boost in the last 12 months, even more than expected.

With all the shops and showrooms closed, brands and companies had to find a…


Hi, I’m Aryel! My platform helps brands to launch engaging augmented reality marketing campaigns in a snap. No coding. No apps. Easy-peasy! 🖖

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