2020 was a black year for tourism: according to UNWTO, international tourist numbers dropped down to 65% in the first six months, and this massive drop in global travel demand translates into a loss of 440 million international arrivals and about US$ 460 billion in export revenues from international tourism.

Forecasts for summer 2021 are more encouraging, thanks to anti-Covid measures that the tourism and travel industry is putting in place; the primary trend, however, seems to be local tourism.

Local tourism challenges for summer 2021

The problem is that tourism offices and smaller towns do not always have the opportunity to invest big budgets and…

Have you ever played Pokemon Go? If yes, you know that it is a game based on geolocation AR experiences: when you reach a specific place in real life, the algorithm triggers the experience, making a certain Pokemon appear.

Location-based AR is a powerful sub-form of a markerless AR system. Therefore it doesn’t require any physical target or unique markers to execute the rendering of AR experience and identify where to put a virtual object in the user’s environment.

Location-based AR technology, in fact, uses GPS data and a digital compass to define the user’s device location and position.

Is creating AR geolocation campaigns easy?

According to this report, the fashion industry is worth $759.5 billion when we look at the e-commerce market, and it’s predicted to be worth over $1.002 trillion by 2025.

Statista reports an overall increase in e-commerce penetration from 46.6% this year to 60.32% by 2024. Applied to the three major fashion segments:

  • Apparel: +12.7%
  • Footwear: +11.6%
  • Bags & Accessories: +8.5%

Also, according to an estimate by Digi-Capital, 3.5 billion people will be using augmented Reality by 2022, which equates to 44% of the world’s population. In an interview with Vogue, Apple CEO Tim Cook stated that Augmented Reality is set…

Standing out from the competition and offering unique services can be hard for web agencies and studios who want to attract new customers, improve credibility and appear as leaders in their field.

If you work in a web agency or own one, you know that this is sometimes challenging because competition is brutal out there.

However, one of the best ways to do all the things we mentioned above is Augmented Reality, not only as an additional service to add to your offer but also as a new strategy to add to your marketing mix.

According to this report

Up from $483B in 2020 to $511B in 2021 — and with an annual growth rate of 4.75% worldwide. What are we talking about? The beauty industry, of course!

Including makeup and skincare, the beauty industry is expected to exceed $716B by 2025 (source: commonthreadandco.com), thanks to the expansion of cosmetics marketing through digital channels and the attraction of more customers willing to pay higher prices for higher quality.

From luxury brands and big corporations to smaller and drugstores businesses, the next trend in selling makeup and skincare online is Augmented Reality. But let’s start from the beginning!


Do you know what makes AR experiences really cool and realistic? When 3D models don’t simply levitate in space but stay anchored on a surface, like in real life. Gravity, you know.

In this article, we will have a step-by-step tutorial of how to start with WebAR Surface Tracking on Aryel in a snap. Are you ready?

Is creating AR Surface Tracking campaigns easy?

Aryel is a one-of-a-kind AR marketing platform that features a drag and drop interface to quickly set up engaging AR campaigns in only a few easy steps.

You need no coding skills to create your first unique, 100% custom Surface Tracking AR and…

In the context of the low-touch economy like the one we’re facing as a global community, the roles of e-commerces and digital experiences had an incredible boost in the last 12 months, even more than expected.

With all the shops and showrooms closed, brands and companies had to find a new way to get in touch with potential customers. If this could have been pretty easy for big companies that already had a strong presence online and structured e-commerces that could provide immersive digital experiences to customers, small businesses and SMEs face a completely different scenario.

Some products and services…

Face Tracking is the new big thing for everyone working with AR marketing: from fun filters for social media to amazing virtual try-on experiences, you need to try this amazing feature for your marketing mix.

In this article, we will have a step-by-step tutorial of how to start with WebAR Face Tracking on Aryel in a snap. Get ready!

Is creating AR Face Tracking campaigns easy?

At the moment, Aryel is a one-of-a-kind AR marketing platform that features a drag and drop interface to easily set up engaging AR campaigns in only a few easy steps.

You need no coding skills to create your first unique, 100%…

In the past, we already covered how to create your first AR campaign with the Aryel platform or which 3D assets you can find ready-to-use in our builder: but what if you want to create your own 3D models for your AR marketing campaigns? Which is the best 3D model format?

Here, check this article to answer all your questions!

glTF / glb: meet your new best friend!

Let’s start from the very beginning: choosing the best and most suitable format for your AR experience.

glTF / glb is the standard format for 3d on the web: to make it even easier, glTF is considered the jpg for…

Who doesn’t know influencer marketing? In the past few years, this marketing strategy has literally taken over social media, changing how brands promote their products or services forever.

With 89% of marketers believing that influencer marketing is effective and an impressive 90% of marketers that state that influencer marketing results have been as good or even better than pre-covid, it’s easy to see why this is considered an ace in the hole for their marketing mix.

However, another interesting stat is that 35% of marketers prefer influencers with less than 10k followers: the reason behind this is that they can…


Hi, I’m Aryel! My platform helps brands to launch engaging augmented reality marketing campaigns in a snap. No coding. No apps. Easy-peasy! 🖖

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