Up from $483B in 2020 to $511B in 2021 — and with an annual growth rate of 4.75% worldwide. What are we talking about? The beauty industry, of course!

Including makeup and skincare, the beauty industry is expected to exceed $716B by 2025 (source: commonthreadandco.com), thanks to the expansion of cosmetics marketing through digital channels and the attraction of more customers willing to pay higher prices for higher quality.

From luxury brands and big corporations to smaller and drugstores businesses, the next trend in selling makeup and skincare online is Augmented Reality. But let’s start from the beginning!


Do you know what makes AR experiences really cool and realistic? When 3D models don’t simply levitate in space but stay anchored on a surface, like in real life. Gravity, you know.

In this article, we will have a step-by-step tutorial of how to start with WebAR Surface Tracking on Aryel in a snap. Are you ready?

Is creating AR Surface Tracking campaigns easy?

Aryel is a one-of-a-kind AR marketing platform that features a drag and drop interface to quickly set up engaging AR campaigns in only a few easy steps.

You need no coding skills to create your first unique, 100% custom Surface Tracking AR and…

In the context of the low-touch economy like the one we’re facing as a global community, the roles of e-commerces and digital experiences had an incredible boost in the last 12 months, even more than expected.

With all the shops and showrooms closed, brands and companies had to find a new way to get in touch with potential customers. If this could have been pretty easy for big companies that already had a strong presence online and structured e-commerces that could provide immersive digital experiences to customers, small businesses and SMEs face a completely different scenario.

Some products and services…

Face Tracking is the new big thing for everyone working with AR marketing: from fun filters for social media to amazing virtual try-on experiences, you need to try this amazing feature for your marketing mix.

In this article, we will have a step-by-step tutorial of how to start with WebAR Face Tracking on Aryel in a snap. Get ready!

Is creating AR Face Tracking campaigns easy?

At the moment, Aryel is a one-of-a-kind AR marketing platform that features a drag and drop interface to easily set up engaging AR campaigns in only a few easy steps.

You need no coding skills to create your first unique, 100%…

In the past, we already covered how to create your first AR campaign with the Aryel platform or which 3D assets you can find ready-to-use in our builder: but what if you want to create your own 3D models for your AR marketing campaigns? Which is the best 3D model format?

Here, check this article to answer all your questions!

glTF / glb: meet your new best friend!

Let’s start from the very beginning: choosing the best and most suitable format for your AR experience.

glTF / glb is the standard format for 3d on the web: to make it even easier, glTF is considered the jpg for…

Who doesn’t know influencer marketing? In the past few years, this marketing strategy has literally taken over social media, changing how brands promote their products or services forever.

With 89% of marketers believing that influencer marketing is effective and an impressive 90% of marketers that state that influencer marketing results have been as good or even better than pre-covid, it’s easy to see why this is considered an ace in the hole for their marketing mix.

However, another interesting stat is that 35% of marketers prefer influencers with less than 10k followers: the reason behind this is that they can…

Brace yourselves, cosmonauts, and fast your belts: we just released Aryel 2.0, the newest and most powerful version of our AR marketing platform ever!

We’re excited to announce an updated design, improved performance, enhanced User Experience, and incredible new features and possibilities at your fingertips. 🚀

Let’s discover all the releases:

What’s New

  • Face Tracking (beta) is available, making your AR marketing campaigns even more engaging: try it on your social media, enrich your influencer media-kit and create unique gamification experiences or virtual try-on for your business online! Possibilities are endless!
  • Based on the feedback collected from our users in the…

Buying artworks to make your home or maybe your office or workplace looking better is always a great idea. Not only do you bring beauty and art into the lives of people who live and work there, but you also support the art market and the artists.

But what’s the problem when it comes to choose which artwork is the perfect fit for a specific space? Works of art are usually not only fragile but also expensive, and you cannot always take it home to see how it looks on the wall before deciding whether to buy it or not.

Nowadays, User Experience design is becoming more and more important to offer users a smooth and easy experience, both from desktop and mobile.

A well-designed user experience guarantees that the audience who is navigating the website can easily find the information they’re looking for or buy what they need without dropping the process in the middle, because of some glitches or too complicated flows.

For this reason, UX has become a crucial step in any website design, from the easiest ones to the most complex, i.e., e-commerce platforms.

Starting with this assumption, it’s easy to understand how Augmented Reality…

Who said that print is out of fashion in 2021? Someone who didn’t know how to give their printed media an extra gear with Augmented Reality!

We often claimed that AR is closing the gap between off- and online, and that’s true: when it seemed that digital solutions were overcoming offline reality once and for all, Augmented Reality entered the field and changed the game for good.

Thanks to this technology, all printed media can come to life, offering a new and immersive experience — of course, the trick is about being creative and think outside the box.

Let’s see…


Hi, I’m Aryel! My platform helps brands to launch engaging augmented reality marketing campaigns in a snap. No coding. No apps. Easy-peasy! 🖖

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