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Buying artworks to make your home or maybe your office or workplace looking better is always a great idea. Not only do you bring beauty and art into the lives of people who live and work there, but you also support the art market and the artists.

But what’s the problem when it comes to choose which artwork is the perfect fit for a specific space? Works of art are usually not only fragile but also expensive, and you cannot always take it home to see how it looks on the wall before deciding whether to buy it or not.


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Nowadays, User Experience design is becoming more and more important to offer users a smooth and easy experience, both from desktop and mobile.

A well-designed user experience guarantees that the audience who is navigating the website can easily find the information they’re looking for or buy what they need without dropping the process in the middle, because of some glitches or too complicated flows.

For this reason, UX has become a crucial step in any website design, from the easiest ones to the most complex, i.e., e-commerce platforms.

Starting with this assumption, it’s easy to understand how Augmented Reality…


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Who said that print is out of fashion in 2021? Someone who didn’t know how to give their printed media an extra gear with Augmented Reality!

We often claimed that AR is closing the gap between off- and online, and that’s true: when it seemed that digital solutions were overcoming offline reality once and for all, Augmented Reality entered the field and changed the game for good.

Thanks to this technology, all printed media can come to life, offering a new and immersive experience — of course, the trick is about being creative and think outside the box.

Let’s see…


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One of the areas that majorly underwent the impact of COVID-19 has for sure been the education.

With schools, universities, and academies offering their services online worldwide, it comes naturally to wonder if learning will get repercussions.

According to Unicef, more than 90% of the countries adopted digital and/or broadcast remote learning policies but how can technology help in such a situation?

Augmented Reality can be an excellent support for students and institutions in these uncertain times. …


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2020 has been a challenging year from the point of view of e-commerce: from one day to another, the shopping experience moved almost 100% online in most Western countries, and many brands, most of all the smallest ones, weren’t ready for this.

Product Visualization needed an update to keep the pace with users needs — and here’s where AR comes into play.

Online shopping can be both a fantastic experience, since it allows you to buy without moving from your home, and a disappointing one — because we all know the struggle of buying items we cannot touch and see…


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After a low-touch year as 2020, AR is expected to be one of the most exciting technologies in 2021 and disrupt online and offline worlds.

Let’s take a look at what we should expect from Augmented Reality in the upcoming year.

AR and advertising

Augmented Reality already proved to be a powerful tool for off- and online ads.

Big brands and web agencies, and SMEs finally understood this technology’s value as a marketing tool. Thanks to platforms like Aryel smaller businesses can profit from this growing trend.

As an exciting forecast by ARtillery Intelligence says, AR adv is expected to grow from…


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It’s that time of the year again! 🎄 With Christmas right behind the corner and the world in the middle of a pandemic, it could seem that this year the holidays are pretty… odd.

But it only takes a little bit of creativity, Christmas spirit, and Aryel’s platform to bring the joy of the season into your daily life!

Let’s get down to business, little elves!

Have a merry AR Christmas this year!

Using Augmented Reality WOW-effect in December is something that big brands have done in the last few years: Coca-Cola, Starbucks, to quote a few, usually adds some AR experiences to their packaging during holidays……


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Suppose you work in the marketing field as CMO, marketing intern, or social media manager. In that case, one of your goals is to make potential customers remember your brand and interact with it in many different ways to boost sales and ROI.

We know the feeling: that’s why we want to introduce you to the seven ways AR Marketing can enhance your marketing efforts both off- and online!

But let’s start from the beginning — and with this, we mean with numbers and stats!

As the eMarketers 2020 report says, 83.1 million users will use AR at least once…


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Don’t turn your nose up at this; games are not for kids anymore! We’re going to prove to you how gamification can be a significant *game-changer* for your business (ah ah!).

What is gamification?

With gamification, we mean the introduction of game mechanics, behavioral elements, and design techniques in non-gaming contexts. In short, it involves taking those elements that trigger achievements and competition, and applying them to different things, in this case, your business.

It can consist of giving points and badges (most basic game mechanics) for completing some tasks. …


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Anyone who used Google at least one time knows that the big G algorithm uses various processes to rank hundreds or thousands of sites in a snap. When users google something, an algorithm provides a list of websites that match their search, which are chosen and ranked based on relevance and popularity.

Getting a good ranking on Google can be challenging for small companies, but this is crucial to make people find them and increase their brand awareness and, of course, sales.

Local SEO can help reach these goals: when users look for keywords and a location, Google suggests the…

Aryel

Hi, I’m Aryel! My platform helps brands to launch engaging augmented reality marketing campaigns in a snap. No coding. No apps. Easy-peasy! 🖖

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