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Anyone who used Google at least one time knows that the big G algorithm uses various processes to rank hundreds or thousands of sites in a snap. When users google something, an algorithm provides a list of websites that match their search, which are chosen and ranked based on relevance and popularity.
Getting a good ranking on Google can be challenging for small companies, but this is crucial to make people find them and increase their brand awareness and, of course, sales.
Local SEO can help reach these goals: when users look for keywords and a location, Google suggests the more popular businesses nearby — it’s easy to understand why it is so important to be among the firsts results the algorithm shows.
But let’s start from the beginning: what is Local SEO?
Local SEO is the process of optimizing a business for a search query that is location-specific and helps brands be more visible in local search results on Google.
