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Buying artworks to make your home or maybe your office or workplace looking better is always a great idea. Not only do you bring beauty and art into the lives of people who live and work there, but you also support the art market and the artists.
But what’s the problem when it comes to choose which artwork is the perfect fit for a specific space? Works of art are usually not only fragile but also expensive, and you cannot always take it home to see how it looks on the wall before deciding whether to buy it or not.
According to Jeanne Anderson, GM of Saatchi Art, more than 70% of potential art market’s customers hesitate to buy because they cannot see the artwork in advance.
Of course, in such a low-touch environment, like the one we’re experiencing nowadays, it can be tricky to see items in real life before buying them.
But there is a new technology that can help both the artists and potential buyers, and it is Augmented Reality.
