2020 has been a challenging year from the point of view of e-commerce: from one day to another, the shopping experience moved almost 100% online in most Western countries, and many brands, most of all the smallest ones, weren’t ready for this.
Product Visualization needed an update to keep the pace with users needs — and here’s where AR comes into play.
Online shopping can be both a fantastic experience, since it allows you to buy without moving from your home, and a disappointing one — because we all know the struggle of buying items we cannot touch and see in real life.
Not counting all the returns, the issues understanding the sizing, or even all the drop-outs of those customers who weren’t 100% convinced about a specific product.
In many situations, we’ve seen big brands overcoming this problem with Augmented Reality: Ikea, to mention one, added the opportunity to virtually place their furniture into users houses, thanks to Augmented Reality that supports Surface Recognition.
Of course, if you’re one of the biggest furniture brands in the world, this is easy to do: but what about all the SMEs, creative studios, and freelancers who could benefit from this technology?
Easy-peasy! Aryel, the DIY AR marketing platform, allows users to create engaging Augmented Reality experiences in a snap and share them online in few clicks.
We already explained all the perks of integrating AR into e-commerces (missed the article? You can find it here), but what are the benefits of having Surface Recognition? Let’s check it out!
Surface Recognition for e-commerce and product visualization: here are the advantages.
A more realistic feeling
Whether your e-commerce is selling prints or fancy pillows, Surface Recognition is a feature that can uplift your product visualization game.
It allows your potential customers to easily place your print on their wall or your pillow on their couch without struggling too much with placement in space since it automatically detects both horizontal and vertical surfaces.
This feature is a massive game-changer for Product Visualization because it better contextualizes products into the environment, giving users more realistic feelings who don’t have to experience “flying 3D models” anymore.
Nodus Rug, a premium quality rug brand, already integrated this technology into their website with excellent results: users can now have fun placing their unique carpets into their houses, which helps smooth the buying process by minimizing risks of returns and unsatisfied customers.
Better product visualization experience
Also, in a low-touch economy like the present one, it’s sometimes difficult to understand the sizing, the volumes, and the shape of a product simply from its e-commerce description.
How many times you bought something, and you ended up disappointed cause it looked bigger or smaller online?
On Aryel, you can choose the sizing of your 3D assets and decide how users can place them into their surroundings.
Also, the platform will give you precious information about your customers’ behaviors and demographics.
Last but not least, Surface Recognition helps brands promote generational turnover in the crucial years in which Millennials and Gen Z are finally moving from their parents home and start buying furniture for their ones.
With such a generation, used to immersive experiences and engaging content online, adding AR to their off- and online shopping experience can be a real game-changer for a brand that wants to keep up with the times.
Save time and money at fairs and events.
We just mentioned online and offline shopping: but how can Surface Recognition helps brands in other contexts than e-commerce?
It’s easy to say: think about fairs or exhibitions where companies already invest huge budget for participate, bring the stand and pay the people who attend it.
With AR they can easily show their products to visitors without having them physically: they could simply let potential customers scan a QR code and have fun placing 3D models around, on the floor, on tables, or on walls — depending on the nature of the products themselves.
Since we integrated Surface Recognition into Aryel’s AR campaign builder, many brands and freelancers are already benefiting from this improvement, giving their e-commerces and AR experiences in general an extra gear.
Of course, we are working to improve our incredible WebAR marketing platform continually, and after Surface Recognition, we will add more interesting and exciting features — it’s a promise!