After a low-touch year as 2020, AR is expected to be one of the most exciting technologies in 2021 and disrupt online and offline worlds.
Let’s take a look at what we should expect from Augmented Reality in the upcoming year.
AR and advertising
Augmented Reality already proved to be a powerful tool for off- and online ads.
Big brands and web agencies, and SMEs finally understood this technology’s value as a marketing tool. Thanks to platforms like Aryel smaller businesses can profit from this growing trend.
As an exciting forecast by ARtillery Intelligence says, AR adv is expected to grow from $509 million in 2019 to $8.02 billion in 2024, a 74 percent compound annual growth rate.
Users are expected to interact and engage with brands thanks to AR experiences, mostly from mobile, encouraging companies to take all the steps to adopt Augmented Reality into their marketing mix.
5G and more powerful devices
The advent of 5G and more powerful and performing smartphones and tablets are two crucial aspects to consider, talking about the state of art of Augmented Reality in 2021.
The continuous improvements in the mobile and internet industries are spreading the AR technology worldwide, helping companies give their customers more performant and engaging experiences.
Low- touch economy and events
2021 is expected to be still pretty complicated from the point of view of real-life events.
Since we yet don’t know when we will be able to be back to normality and participate in events in person, Augmented Reality is a powerful tool to organize engaging and interactive events online, allowing people from all over the world to participate from remote.
The rise of WebAR
In 2020 WebAR saw tremendous growth, and there is no doubt that it will keep this fast pace in the next years.
More and more brands are creating engaging solutions to help customers do online shopping from home, while improving sales and customer retention(we talked about this in-depth here), encouraging WebAR providers and platforms to keep their experiences higher and higher-quality.
The smartphone industry’s continuous improvements, meaning devices are cheaper and more performant, will make this technology more mainstream, bringing it into our everyday life.
More industries will jump into the game
Not only tech industries but also food, entertainment, and education will profit from AR in the next months.
From packaging to information retain, the pandemic accelerated the digital transformation of many industries, forcing them to include virtual experiences and remote work into their workflow and strategies.
AR marketing is the future
Last but not least, AR is expected to take over the marketing field once for all, encouraging also smaller brands who still didn’t jump onto the wagon to adopt this technology not to remain behind.
Of course, we expect more DIY AR platforms to come into the game — but why waiting, when Aryel is already up and running? 😎
This forecast is not expected to be 100% exhaustive and Augmented Reality is improving at such a fast pace that it’s hard to keep up even for professionals: but one thing we can guarantee is that AR is a growing industry.
We believe we can still expect big things from it. And at Aryel, we will be there to keep you updated!