Who said that print is out of fashion in 2021? Someone who didn’t know how to give their printed media an extra gear with Augmented Reality!
We often claimed that AR is closing the gap between off- and online, and that’s true: when it seemed that digital solutions were overcoming offline reality once and for all, Augmented Reality entered the field and changed the game for good.
Thanks to this technology, all printed media can come to life, offering a new and immersive experience — of course, the trick is about being creative and think outside the box.
Let’s see some disruptive ways to use Augmented reality in printed media.
Who doesn’t love greeting cards? From birthdays to graduations, celebrating milestones in loved ones’ lives is a lovely tradition in many different cultures.
Especially in the past months, in which it was hard to mark these occasions in person, giving greeting cards an extra gear can be a way to feel closer to friends and family.
Adding videos, music, and 3D assets to cards is pretty straightforward. Everyone can do it thanks to platforms such as Aryel, which allows the users to create impressive AR experiences in a few clicks.
Add your favorite song to your birthday cards, or celebrate your best friend’s wedding with a personalized video: options are endless!
We won’t get too much into details about adding an AR touch to business cards since we dedicated a whole article about this topic here.
In a few words, implementing Augmented Reality to your cards can be not only a fantastic way to stand out from competitors but also a way to keep your essential information and career milestones updated without having to print new cards now and then.
Even in a low-touch and highly digitalized reality like the one we’re living in, many people still print their favorite pics.
Whether it’s about a trip, their wedding, or simply about lovely moments with family and friends, printed pics have a special place in everyone’s heart.
But what if you can easily make them come to life under your eyes with Augmented Reality? Let’s take as an example that holiday you had with your family last summer: you took pics, and you recorded videos of your kids at the pool.
Well, with the Aryel platform, you can easily add an AR experience to any printed pic, and every time you scan that photo with your smartphone, the video of your youngest jumping in the water will start, literally bringing that printed media to life. It sounds incredible, but it’s super easy to make!
Have you ever read a Harry Potter book, or maybe watched a movie? If yes, you probably remember how cool were all those living paintings in Hogwarts.
From the marketing point of view, giving an extra touch to printed posters and letting users scan them to live an AR experience is not only a way to attract their attention and stand out from the market but also a way to collect important information and insights about whom, at what time and in which place scanned the poster.
Who said printed media and offline marketing were dead?
Ah catalogs! Whether you’re selling furniture or clothes, nothing can replace an in-person shopping experience, right?
Unfortunately, due to the pandemic, not so many potential customers can do in-store shopping anymore — and online shopping can be tricky.
However, Augmented Reality is here to change the Product Visualization game! We already explained it in detail here, but catalogs are majorly benefitting from augmented reality.
This technology allows customers to see the products in the environment around them and experiment with different colors and assets in their home comfort.
Workbooks and user manuals
Here we explained how integrating AR technology in printed material can make learning more immersive and engaging.
From flashcards to worksheets, to manuals, everything can be enriched with incredible 3D contents, audio, or video to give students a 360° experience on the topic they’re studying.
We wish we had this opportunity where we when students! Ah, the progress!
Have you ever been to China? Or maybe to Russia? Or to any foreign country in which you cannot understand a single world from a restaurant menu?
Sure, you can randomly point at a line and cross your fingers, hoping to receive something delicious… or you can simply scan the menu with your phone to see mouthwatering pics or 3D models of the dishes.
This is no sci-fi: adding more information on the restaurant menu is very easy with WebAR. Also, restaurateurs can report the presence of allergens, making the whole experience not only more enjoyable but also safer for customers.
Of course, we could go on with endless case studies: from tickets to maps, from labels to stickers, basically any printed media can be enhanced thanks to Augmented Reality.
Check our website and our social media to see a roundup of creative ways to use AR for printed media — the sky is the limit, and we are well known for being tireless explorers of the Ar galaxy!