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Don’t turn your nose up at this; games are not for kids anymore! We’re going to prove to you how gamification can be a significant *game-changer* for your business (ah ah!).
What is gamification?
With gamification, we mean the introduction of game mechanics, behavioral elements, and design techniques in non-gaming contexts. In short, it involves taking those elements that trigger achievements and competition, and applying them to different things, in this case, your business.
It can consist of giving points and badges (most basic game mechanics) for completing some tasks. To better understand this process, here are some excellent examples we collected for you!
Run, baby, run! — Nike
In 2012 Nike launched a campaign called NikeFuel. Users were encouraged to compete against each other to gain points through activity tracking.
After reaching a certain number of points, the NikeFuel app unlocks unique trophies and rewards, generating motivation and a sense of community for Nike’s customers — not only to keep doing sports but also to share their social media results, increasing the brand’s awareness.
