In the B2B field, flyers, brochures, and Powerpoint presentations are still a considerable part of the sales process when it comes to introduce the products or services to potential buyers.
But how to stand out in a market which is more and more competitive and crowded, and successfully present a brand engaging the right audience and finalizing sales?
Think about fairs: of course, these scenarios are a huge opportunity to meet potential interested buyers and are a considerable effort in terms of costs.
Furthermore, what about online events and presentations? In these times, in which digital experiences are taking over the physical ones, more and more events are taking place online. It can be hard to exploit the potential of products without investing in a significant budget.
Bridge the gap between online and offline!
Here’s were AR comes to the field: thanks to its technology, Augmented Reality helps to bridge the gap between online and offline, improving B2B sales and revenues and being a helpful tool for marketers.
Here’s how it works; when presenting, one of the biggest struggles is to engage the audience, keeping them interested to the point they want to know more, and maybe even invest in the project or buy the products.
During online presentations or in crowded events such as fairs or summits, this is even harder: but what if a simple tool could help brands creating dynamic sales presentation material that boost sales?
First, let the data speak for themselves: according to this stat, 70% of B2B buyers and researchers watch videos throughout their path to purchase. Almost half of them are Millennials, looking for innovative experiences during the decisional process.
Interact, engage and speed sales up!
Thanks to AR technology, brands can improve their sales performances, becoming more engaging and providing their target a more accurate walkthrough of what they offer — an AR Powerpoint presentation, for instance, can include a custom video in which the CEO introduces the brand, or a 3D model audience can interact with.
Platforms like Aryel quickly help businesses winning at this process, integrating any content, such as videos, audios, or even 3D models in their B2B slide-show.
With such a powerful tool, salespeople can improve their performances, bringing slides to life and transforming boring charts in animated videos that perfectly show growth forecasts or insights. All of this is thanks to WebAR technology, which doesn’t require any app to download (not familiar with it? Check this article out!).
The potential is terrific: allowing potential buyers to see a 3D interactive model in the real space around them not only secure their trust but add the emotion factor to the sales experience, and last but not least, can speed the sales up, showing customers exactly what they will get.