The AR makeover: how AR is changing the beauty industry

The power of AR applied to the beauty industry

Many popular brands such as Chanel and Sephora are already offering their customers the opportunity to virtually try the makeup on before deciding whether to buy a specific lipstick color or not; of course, these companies have a huge budget to invest in these technologies, and for this reasons, it is relatively easy to them to integrate AR on their website or apps.

Modiface virtual makeup mirror

Selling makeup online is the new black

But why is it so important for brands to sell beauty products online?

Targeting Millennials

Millennials and Gen Z would rather buy and discover new beauty products on Youtube or Instagram than in a retail store.

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