The future of sport marketing is augmented reality

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Some case studies about AR for sport marketing

The world of sports is no stranger to AR, and many important teams partnered with brands to let their fans live branded experiences with their favorite clubs. Let’s see some case studies before we deepen into how AR can help sport marketing.

Lavazza x Arsenal Football Club

Lavazza and Arsenal have launched a web-based augmented reality experience (WebAR, new to this? Check this article!) to allow fans to engage with their team during the Covid-19 lockdown.

Telekom x Olimpia

Telekom (the largest telecommunications company in Germany and Europe) has created a promotional Augmented Reality solution called Telekom Olimpia.

Why AR is the new frontier of sport marketing

Augmented Reality is expected to be a real game-changer in the world of sport marketing.

  • Using geolocalization, users can check stats updated in real-time (e.g., markers and data not present on the board)
  • Brands can release limited editions of merchandising with unique content that users can experience in AR (e.g., athlete’s video, audio, 3d avatar, etc…)
  • Places of interest in the stadium can be valorized, showing the history of the club, historical photos, etc.

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