Member-only story
One of the most remunerative industry is, not surprisingly, the entertainment one. After all, humans like to be entertained and love games.
But, as we often stated, they also love to interact with what they’re experiencing — so, what if we tell you that AR is the next big thing in interactive entertainment?
Not only for video games, of course, but AR can be a game-changer also in the movie industry, giving the audience a 100% immersive experience when sitting on the couch or at the cinema.
AR for video games
Since their first appearance, video games have evolved impressively, giving users an experience that is every year more realistic and engaging and making up 26 percent of all media consumption hours (source: ericsson.com).
Some gaming house already tested the AR technology in video games, such as Niantic with their fortunate Ingress and Pokemon Go — as a report says, 35 percent of non-gamers express interest in AR gaming. This is significant, given that 23 percent of consumers are non-gamers (source: ericsson.com).
