The value of 3D content in marketing explained

3D is the future is already here.

It’s just a matter of time before 3D content will be the norm, and the users will demand this technology more and more.

3D and AR

You know what’s even better that give your audience 3D content? Let them integrate that with real life. And guess what, it’s precisely what Augmented Reality does.

About 3D content

Now that we discovered all the perks of having 3D content in your marketing strategy let’s see how to manage it.

  • FBX: it supports animations; therefore, it is regularly used in the movie industry.
  • glTF: the most advanced one, it allows multiple animations on a single file. Developers in Google, Microsoft, and Adobe, among others, use glTF for 3D content.

Hey there, we are Aryel’s crew, the #1 WebAR platform built to serve marketers!

Follow her incredible AR journey on Facebook, Instagram, Twitter, and Linkedin. 🚀

Hi, I’m Aryel! My platform helps brands to launch engaging augmented reality marketing campaigns in a snap. No coding. No apps. Easy-peasy! 🖖

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