Member-only story
2020 was a black year for tourism: according to UNWTO, international tourist numbers dropped down to 65% in the first six months, and this massive drop in global travel demand translates into a loss of 440 million international arrivals and about US$ 460 billion in export revenues from international tourism.
Forecasts for summer 2021 are more encouraging, thanks to anti-Covid measures that the tourism and travel industry is putting in place; the primary trend, however, seems to be local tourism.
Local tourism challenges for summer 2021
The problem is that tourism offices and smaller towns do not always have the opportunity to invest big budgets and resources in exploiting their cultural heritage with engaging experiences for tourists and information in several languages.
However, Augmented Reality can help the world of local tourism, offering fun and unique experiences in different languages and enhancing even the offer of the smallest locations, making them appealing for tourists of all ages.
Of course, AR can be expensive for tourism professionals who want to adopt it relatively quickly and without big budgets to invest. But no worries here is where Aryel comes into play!
