What is WebAR? Introducing Augmented Reality for Browser

Image for post
Image for post

What is WebAR?

WebAR refers to web-based augmented reality experiences that allow users to experience AR via their smartphones without downloading any specific app.

Easy access = great usability = better engagement

Since users experience AR directly inside their phones’ browsers, it is way easier to engage and convert them. A call-to-action during the WebAR experience makes it as easy as possible for users to sign-up, make a booking, or even make a purchase.

Image for post
Image for post
Sample webAR Demo (Image Courtesy: Google)

WebAR benefits for businesses and brands

As mentioned above in the article, WebAR can grant easy access and great usability to users, thanks to its innovative technology. But what are the benefits in terms of conversion, ROI, and user engagement for businesses and brands?

  • Better audience targeting. Thanks to geolocation and social media, it is easy to create experiences targeting the specific users age, interests, or what they like on social media.
  • More extensive insights. When users engage with WebAR, it is possible to capture some valuable detailed data or information such as age, gender, geolocation on the users interacting with the advertising using existing services like Google Analytics and others.
  • No native apps needed. Users experience WebAR inside their browser: that means they don’t need to install a separate app that they’re going to forget soon. Fun facts: “Almost 3 in every ten apps will be deleted from users’ devices within a month. 21% of apps are used only once during the first six months.” (Source: Clevertap)
  • Keep track of the audience’s interests. WebAR keeps brands and businesses in constant engagement with their audience and helps them to generate more customer base on the internet.
  • AR democratization. Accessibility is one of the most significant perceived barriers to entry for businesses exploring AR: small companies, in particular, are turned off at the thought of budgeting and developing for a native app from scratch. That said, today’s AR platforms offer many custom solutions, making AR adoption more friction-free by using the installed user bases of web browser audiences.
  • Faster deployment, lowers costs. WebAR requires minimal investment, without compromising the reach and effectiveness of the effort.
  • Improved sharing opportunities. WebAR links are shareable just like any other link over multiple marketing channels, on social media posts, display advertising, email, messaging, and so on.
  • Integrated technologies. WebAR, by definition, works in-browser. Therefore it’s remarkably easy to integrate it with existing technologies like AJAX/Sockets and social media APIs for an interactive experience.

Conclusion

The near and far future is looking positive for WebAR. Due to the expectations of users, who are seeking immersive experiences and fun ways to connect with brands and to the fast-paced development of mobile devices, businesses and brands are more and more encouraged to implementing WebAR into their advertising strategy.

Summary

In this article, we have seen all the benefits brings both to the companies’ side and the users’ one.

Hey there, we are Aryel’s crew, the #1 WebAR platform built to serve marketers!

Follow her incredible AR journey on Facebook, Instagram, Twitter and Linkedin. 🚀

Hi, I’m Aryel! My platform helps brands to launch engaging augmented reality marketing campaigns in a snap. No coding. No apps. Easy-peasy! 🖖

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store